What is MODA.DOC?
MODA.DOC América Latina is the first documentary film about ethical fashion and crafts of Latin America. It is a film about the awakening of consciousness, about the horizontalization of the world, about the opportunity for Latin America to assess its identity. MODA.DOC América Latina is a coproduction between BOX BRAZIL TV and PLUS Art Films.
It marks as the starting point for the transformation of the fashion industry in Latin America. The basic premise of the film project is to divulge and promote existing solutions to the problems of fashion and to guide possible paths to innovative companies working in the bias of sustainability (social, cultural, environmental, technological, economical).
Today there is an urgent need for education and awareness of the general public to develop the concept of conscious consumption. The consumer must escape from the influence of media and must question, search, choose, ask. It is the consumer who has the real power, the power of the demand. The market simply seeks to respond to the demand.
MODA.DOC América Latina aims to change the perception of the consumers. However, the proposal is not only to make (a?) reflection about how the fashion industry is today but also to consider how it can create a better future. The biodiversity and plurality of Latin America have a tremendous value in the world to come.
The creator of the film project is Rodrigo Müller. A Latin American who works as an international model and film producer. Rodrigo takes a wide view of the whole fashion system. His studies of Sociology, Law, Environmental Law (and) Cinema provide him a solid base for his work.
MODA.DOC América Latina is the sum of efforts. Zoë, Neide, Mariana, Mariel, Marinna, Lucas, Marco, Petry, Leslie, Fernanda, Carolina, Macarena, Brian, Roxana, Bia e Thaielly. Together they make an independent film project possible. It is made by active citizens for active citizens in the name of environmental and social justice.
MODA.DOC América Latina is the sum of efforts. Zoë, Neide, Mariana, Mariel, Marinna, Lucas, Marco Andrei, Petry, Leslie, Fernanda, Carolina, Macarena, Brian, Bia, Cris, Thaielly. Together they make an independent film project possible. It is made by active citizens for active citizens in the name of the development, environmental and social justice of Latin America.