First documentary film about sustainable fashion and craftsmanship in Latin America. It’s a film about the awakening of consciousness, about the horizontalization of the world and the opportunity that Latin America has to rediscover and assess its identity. The film has as its basic promise disseminate and promote real and existing solutions to the problems of the fashion industry and guide possible paths to innovative companies working in the bias of sustainability (based on four pillars, social, cultural, environmental and economic). The film also aims to value the handcraft and enable reflection to make consumers aware and responsible for their choices. Today there is an urgent need to carry out the work of education and awareness of the general public to develop the concept of conscious consumption. The consumer must scape from the influence of the media and must question, search, choose and ask. It’s the consumer who has in a way the real power. The power of the demand. The market wants to respond to the demand. However, it’s a feedback cycle if it’s the market that provides the information on consumption. “The mass keeps the brand, the brand has the media and the media controls the masses.” George Orwell. The MODA.DOC LATIN AMERICA aims to change the perception of the consumers. However, the proposal is not only to think about how it is today but to consider how it can be in the future.